Herb Phillips (IN STUDIO) 8-9 PM

website: www.mommaalwayssaidbook.com

Book: Momma Always Said, “Pay Yourself First”

Herb Phillips is a retired Air Force military officer of 30 years.  Throughout his career as a Personnel Officer, he has provided information on money matters.  He has spent countless hours counseling enlisted and officers alike.  He has an undergraduate degree from Park College and a Master’s in Human Resource Management from Gonzaga University, Spokane, Washington.

Topics to be covered (time permitting):

  • What drove you to write this book?
  • What makes your book different from others?
  • Why is it important that I learn to save and start now?
  • You talk about your past and parents in the book and tell small stories.  Which story do you find the most foretelling?
  • Some of your knowledge concerning saving came from high school.  Can you relate a certain story?
  • You speak of rules in a marriage, could you elaborate?
  • Can’t the government bail me out if I don’t save?
  • What’s the best birthday present you could ever give you children?
  • I like the way you tell the story of Abby the cat to explain wants and needs, could you expound?
  • What method do you use to teach different strategies on saving money?
  • How difficult is it to really save and become independently wealthy?
  • What’s the biggest mistake people make when trying to save?
  • Why aren’t the strategies of saving being taught in the school system?
  • Your son graduated from college with no loans, how did you manage that?
  • What are some of the other things Momma says to ponder in saving money?
  • Since you have practiced what you teach, how has it affected your life financially?

Related Links:



Gary Kaskowitz, PhD 9-10 PM

website:   www.BrandItLikeBarack.com

Book: Brand It Like Barack! How Barack Obama sold himself to America and what you can learn from this.

Gary Kaskowitz, MBA, PhD, is an Associate Professor of Management.  He is the author of “Brand It Like Barack!  How Barack Obama sold himself to America and what you can learn from this.” Always fascinated by why people make the purchase choices they make, he has spent the last several years studying the use of story structure and internet technology in creating and spreading a brand message.  He is a member of the American Marketing Association and the Marketing Sciences Institute.

Topics to be covered (time permitting):

  • Why did you write this book?
  • What is the book about?
  • What are your qualifications for writing this book?
  • Do you take a political stance in this book?
  • How would you describe the format of the book?
  • What was so unique about the Obama presidential campaign?
  • Tell us more about the BARACK Marketing System.
  • How did Barack Obama use story and conflict to sell himself?
  • How did Barack Obama bring out the youth vote in such large numbers?
  • As an individual or small business person, what techniques did Barack
  • Obama use in his campaign that I can use for myself?  What if I have
  • limited resources?
  • What do you mean when you say that “people buy on emotion and justify with reason”?
  • How did the use of technology help Barack Obama get elected?  How can a “normal” person use this?
  • How would you predict the winner in a given political race (e.g., Sestak
  • vs. Toomey)?
  • Is this an “academic” book?
  • Where can I learn more about this topic?
  • Where can I hear you talk?
  • Can I get a review copy?

Related Links:

Brand Management

Branding approaches


Barack Obama’s Presidential Campaign 2008

Fundraising for the 2008 U.S. Presidential Campaign

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